Get Hip to the Business Trends of Today

In years past, technical innovation drove new product and service development, not cool colors or slick design. Today, companies are realizing the importance of being user-centered instead of just feature-centered; therefore product design combined with a phenomenal user experience has become the top priority for any consumer-oriented business. Apple, for instance, has done an amazing job using design to differentiate their products. Look at the iPod, the iPhone, iTV – they all have the distinct, almost futuristic Apple look. Amazingly, just as many people buy these products for their looks as they do for their functionality. Their products are not only easy-to-use; they empower the customer with more control over their own experience by providing a user-friendly interface, which is backed up with well thought out engineering and unsurpassed design. Clearly Apple has focused their attention on the entire customer experience at every touch point, and grown their business through creating truly innovative products, services and experiences.

Looking Cool

It is no surprise that looks matter. Our society is obsessed with appearances. So, why do so few businesses pay attention to their own looks? If you haven’t been looking in the mirror, it’s time to start. Customers have such passion for Apple’s products that they will gladly fork down 2 to 5 times the money they would spend on an uglier, equally capable alternative. Apple’s success is the result of the company’s design and customer experience focus which is driven from the top of the organization, not compartmentalized into one functional area. By prioritizing the look, feel and usability of their products, they have managed to create products that polarize buyers. Watch the commercials – you’re either a Mac or a P.C. buyer. However, most companies are much less successful than Apple because they lack the executive leadership that understands and values great product design the way Apple has over the years. In order to achieve some degree of Apple’s success, you must fine tune the detail of your product, service, and customer experience to take it beyond adequate to exceptional. In short, make your product look cool, your service sound cool and your customer experience be cool.

Hip Hip Hooray

Gone are the days when true business people wore navy blue suits and looked down upon the wild youth of today with disdain. More and more those stuffed shirts are realizing that the youth economy is hot and, in order for businesses to tap into that market, they need to take note of what these hipsters are all about. Online and offline, companies like You Tube and Facebook have removed many barriers-to-entry that startups used to face. They have created a means for visionary radicals to bypass the old boy network and go straight to their fans. Once these companies get to their customers, instead of going straight for their wallet, they instead focus on giving them something to cheer about first. Hip Hip…

Fans vs. Customers

Traditional businesses focused on how to get more customers. Today’s businesses must focus on getting fans – loud, loyal, raving fans. Traditional business asked, “How can we get more people to buy from us?” Businesses that are hip to the trends of today ask, “How can we get customers to love us?” Just focusing on sales is a one dimensional approach to growing a business, the more sophisticated way of looking at it is to inspire people by helping them to attain what they are seeking through your business. People buy for emotional reasons more so than physical ones, so find a way to strike an emotional cord with your customers. Think about who we like to cheer for – the underdog, the hard worker, the person who put it all on the line, the strong, and the good-looking. How can you personify your company as one of these characters and inspire a cheering section?

Buyers are becoming more choosey and more finicky. However, once they have a phenomenal customer experience, they are more likely to keep coming back for more and tell everyone they know about it. In order to compete in an increasingly crowded business world, you need to elevate your product, service and customer experience to a level that will make your customers feel good, look cool, and love you. For more information on how you can get hip to the business trends of today, visit http://www.flourishingbusiness.com.

5 Small Business Trends to Follow in 2012

There are 5 small business trends to follow in 2012 that broaden the horizons of small business:

. Specialization
. Media Saturation to promote business
. Impenetrable client base through social media contact
. Creating dedicated business phases for better product or service branding
. Interactive Network Marketing

Specialization

One trend small businesses can use to strengthen their image and client base is specialization. The opportunity to specialize products and services has the greatest potential for embedding small businesses into commercial arenas. Specializing products and services refers to emphasizing a unique business presentation. There is always a way to present goods and services as a more unique offering. Create a need for common goods and services in a unique offering customers feel compelled to buy. Focus on less obvious assets such as durability, quality or value that make the offering special.

Media Saturation To Promote Business

One very important trend small businesses should follow in 2012, is discovering the value of media saturation. When dealing with advertising and promotion in the media, cohesive and consistent sales and marketing campaigns result in higher levels of media saturation. Take ownership of business promotion style in sales and marketing so it becomes a recognizable branding for products or services.

Impenetrable Client Base Through Social Media Contact

In order to create an impenetrable client base, an organized, efficient plan for social media is a trend worth exploring. Adopt a specific style of customer service that stands above competitors for market share. Network social media with article marketing, business blogs and websites to strengthen customer knowledge of products or services. Knowledgeable customers are loyal customers.

Creating Dedicated Business Phases

Create dedicated business phases. This simply means that a business organizes each fiscal year into four phases of business operation. By adhering to a distinct separation between business phases, this introduces greater opportunities to advance product or service branding. Create four phases beginning with research, development and planning for the first phase. Focusing on this as a first phase allows new ideas for sales and marketing to emerge. Phase two should focus on implementation of planning from Phase one. Phase three is the most pro-active in terms of branding products or services because it reveals which target markets are strongest and which require more vigilance. Phase four is a wrap-up phase of business where an annual audit of impacts, results and achievements should be evaluated.

Interactive Network Market

Building interactive small business networks is a trend to consider for 2012. By networking small businesses within interactive industry and commerce associations, shared business community efforts maximize the return on investment. Look to local businesses as well as contacts in social media and the internet for viable networking.

Future Business Trends Exposed – How You Can Profit From Them Now!

Wouldn’t it be fantastic If you knew what businesses where going to be the most profitable in the future? Well look no further.

I am going to expose the three major business trends right here!

Trend #1: The Internet

Now this is a no brainer but just in case you’ve had your head in the sand for the past 10 years the internet really is set for explosive growth in the future. Not sure? Check out these facts:

  • FACT: There are 928 million internet users in the world as of June 205, according to data published by Internet World Stats
  • FACT: $1.6 trillion was made via e-commerce in 2003; $7.1 trillion is expected in 2007 (source: IDC, 2004)
  • FACT: Nearly 100 million adults made purchases after doing online research last year, coming close to the number of adults who purchased through catalogs, direct mail ads and telemarketing calls combined
  • FACT: In 2006, about 136 million new folks joined the internet community for the first time – that’s 248 NEW web users every minute

If this potential doesn’t excite you then nothing will. I hear you saying, “But I don’t know anything about the net and doing business on the net”. Well neither did any body else before they researched it and learnt one step at a time.

Trend #2: Education

Some of the worlds most educated people are realising that they aren’t keeping up with changes in information, knowledge and technology according to Peter Drucker in his Forbes magazine article “Webucation: the next billion dollar industry.”

Drucker makes some other very interesting points:

  • Online continuing education is creating a new…educational realm
  • The demand for lifetime education stems from profound changes in society
  • More high achievers are returning to school because they need new ways of looking outside of their competencies
  • Online delivery is the trigger for the growth in continuing adult education

Your education product could range from a simple quality ebook, cd, dvd right up to an educational product suite that is delivered via the net.

Trend #3: Home Based Business

Imagine a business with no employees, extremely low running costs, a 20 second commute to work and only having to deal with people you like. These are some of the benefits of a home based business. You may also benefit from:

  • Taxation advantages (speak to a qualified accountant)
  • Less stress – you have ultimate control of your time and your results and answer to nobody
  • Quality of life – working and spending more time with your loved ones
  • Successful home based business entrepreneurs actually get paid more than most people in jobs (Just Over Broke)

Not convincing enough? What if you learnt that a staggering 20% of all USA millionaires were created from home based businesses!

So now is the time to take action. It is never to late, there is boundless opportunities out there, you just have to research the one that is perfect for you. You may choose to tackle a small opportunity first, like an ebook, to test the waters and then find a bigger business opportunity or develop a bigger business from there.

The key is to research! Research what the market is looking for – not what you think you’d like to sell.

These three trends should give you a boost in the right direction. Now it is up to you. Millionaires are being created through the internet everyday, will you be the next one?

Again a quote from Peter Drucker: “In this world people must take responsibility for their own futures. They can not simply count on ascending a career ladder.”

Setting Business Trends With Promotional Items

There are millions of business companies in the world and therefore the competition is really tough. If you are new to the world of business it would take a lot from you to get to the top but if you know how to start your business then half the battle is won. People around the world are always looking for companies who are interested in what they want. As an upcoming company you need to take care of your customers and you can do that with the help of promotional items. If you want to set your business trends you can make use of promotional items.

Promotional items can impress your clients and customers if you know how to make use of them. You need to provide your customers with the right kind of promotional gift items so that they remember you whenever they think of the promotional items that you have provided them. These promotional gifts are far better than advertisement banners and TV ads because they help you in getting word of mouth publicity which works faster than TV ads or billboards. Hence, these promotional gifts can help you in getting more profits than you can imagine at very early stage in business.

Small businesses are desperate for loyal customers because that is the base on which they can achieve more customers. Loyal customers are really important for every business because the business owners depend on them for their product reviews. When you gift your customers with promotional products you make them come closer to your brands. They understand that you really care for them and the gift is the token of appreciation from your side. If the customers are not happy with your products and services the same gift helps to cool down their anger and frustration. The quality of gift also showcases the quality of belief you have in your customers.

Hence, always set your trends high when giving promotional products to your customers. Always gift them with something unique and special which they can use in daily life. The gift should become a reminder to your customers. Every time they see your promotional goodies they should think about your brands and the products you sell. This helps in repeated sales which will help your business in the future to get more stability and get more customers. Hence, you can always use promotional gifts to set some new trends for your business.